These Terms of Service (“Terms”) govern your access to and use of Sarmexa Limited’s platform and related services (collectively, the Services). Sarmexa Limited (“Sarmexa”, “we”, “us” or “our”) is a company registered in the United Kingdom and an authorised managed service provider and reseller of GoHighLevel’s marketing platform. By creating an account, subscribing to or using any of the Services you agree to be bound by these Terms. If you are entering into these Terms on behalf of a business, you represent that you have the authority to bind that business to these Terms. If you do not agree to these Terms, do not use the Services.
1 . Eligibility and Acceptance
1.1 Age and Authority. You must be at least 18 years old to use the Services. By accepting these Terms you represent that you have reached this age and have the authority to enter into a binding contract on behalf of yourself or your business

1.2 Account Information. You agree to provide complete, current and accurate information when registering for a Sarmexa account and to keep your information updated. The Services are intended for business use or in connection with an individual’s trade, craft or profession. If you create an account on behalf of a business, that business is the owner of the account.

1.3 Responsibility for Users. You are responsible for the actions of anyone using the Services through your account, including employees, agents and customers. You will ensure that anyone accessing the Services under your account complies with these Terms and all applicable laws.
2 . Use of the Services
2.1 Licence. Subject to these Terms, Sarmexa grants you a limited, non‑exclusive, non‑transferable licence to access and use the Services for your internal business purposes. You may not rent, lease, sell or otherwise transfer your right to use the Services except as expressly permitted in Section 3 (Reseller and White‑Label Policy).

2.2 Prohibited Uses. You agree not to:
use the Services in any way that violates any applicable law or regulation or engage in any prohibited or unlawful activities;
misrepresent the Services or your relationship with Sarmexa or HighLevel;
allow access to the Services to a competitor of Sarmexa or HighLevel or reverse engineer, decompile, disassemble or otherwise attempt to discover the source code or underlying algorithms of the platform;
upload or transmit any content that you do not have a right to transmit or that infringes the rights of any third party; or
interfere with or disrupt the integrity or performance of the Services.

2.3 Your Content and Compliance. You represent that you own or control all rights to the content you provide to Sarmexa and that you have all rights and consents necessary to allow us to use, copy and display such content to provide the Services. You are solely responsible for the accuracy, quality and legality of your content and the means by which you acquired it. You are responsible for complying with all laws applicable to your marketing activities and communications, including data‑protection, telemarketing and anti‑spam laws.

2.4 Data Protection. You agree to comply with our Privacy Policy and all applicable data‑protection laws. You must implement and maintain appropriate technical and organisational measures to protect personal data. You are solely responsible for obtaining any consents required to collect, process and disclose personal information of your customers and end users. You will not resell or misuse data obtained from People Data Labs or other data providers in violation of their acceptable use policies.

2.5 Login Credentials. You must keep your login credentials confidential and secure. You are responsible for all activities conducted under your credentials. Notify us immediately of any unauthorised use. We reserve the right to disable your login credentials if we suspect a breach of security.

2.6 Communications Responsibility. The Services may include communication features such as SMS, MMS, email, voice calls and chat. You are solely responsible for all communications sent through the Services, including compliance with applicable laws (e.g., the Telephone Consumer Protection Act (TCPA) and CAN‑SPAM Act). All communications and any content you provide must be lawful and accurate.

2.7 Third‑Party Services and Content. You may choose to access certain third‑party services or content through the Services. Such third‑party services are provided solely by the third party, and your use of them is at your own risk. We do not control or endorse any third‑party services and are not liable for their content, operation or availability. It is your responsibility to comply with any terms and policies imposed by third‑party providers.
3 . Reseller and White‑Label Policy
3.1 Resale Restrictions. If you resell access to the Services (for example, by providing accounts to your own clients), you are fully liable to your clients for their access to and use of the Services and solely responsible for resolving their disputes and inquiries. Failure to adequately support your clients may result in suspension or termination of your account.

3.2 Minimum Advertised Price (MAP). If you are authorised to white‑label and resell the Services, you must not advertise access to the core platform for a price below the minimum advertised price set by HighLevel (currently US $97 per month or US $970 per year). The “core platform” consists of two or more of the following features: website/funnel builder, forms, surveys, CRM, email builder, calendars, and automation workflows. The MAP applies to the advertised price (after discounts and promotions). The final price you charge your clients is not subject to the MAP policy.

3.3 Recurring Fees Only. You may not offer lifetime licenses to the core platform or any standalone features without prior written approval from HighLevel. All subscription fees must be charged on a recurring basis (e.g., monthly or annually). We reserve the right to revoke any approval at our discretion.

3.4 Termination for Violation. We may suspend or terminate your account if you violate these resale restrictions or fail to comply with the MAP policy, at our sole discretion. You are responsible for ensuring continued compliance with any changes to the MAP policy or standard prices.
4 . Payment
4.1 Fees and Billing. You agree to pay all fees associated with your use of the Services. Fees may include subscription fees, communication surcharges, add‑on service fees and other usage‑based fees. We reserve the right to change our fees at any time; updated fees will apply to your next billing cycle. Subscription fees will be billed in advance on a monthly or annual basis, depending on your plan. Usage‑based fees will be billed monthly based on your actual usage. You authorise us to automatically charge your default payment method when fees are due.

4.2 Wallet and Rebilling. Your account may include a wallet feature allowing you to pre‑load funds for purchasing services or rebilling your clients’ fees. If you use the wallet feature, you consent to our deducting funds from your wallet to cover fees when due and to our automatically charging your payment method to top up the wallet when the balance is negative.

4.3 Late Payments and Disputes. If your payment method is declined or your account becomes overdue, we may suspend or cancel your account. You remain responsible for all amounts owed, including any chargeback fees or collection costs. To dispute a fee, you must notify us in writing within 30 days of the invoice date and pay all undisputed amounts while the dispute is pending.

4.4 Cancellations and Refunds. You may cancel your subscription by submitting a support ticket. Cancellation will take effect at the end of your current billing period; you remain responsible for fees incurred until the cancellation takes effect. Except as required by law, all fees are non‑refundable.

4.5 Taxes. You are responsible for collecting and remitting any taxes, government assessments or regulatory fees related to your resale or mark‑up of the Services.
5 . Intellectual Property
5.1 Ownership. The Services, including all software, content, trademarks, logos and branding, are owned by Sarmexa, HighLevel or their licensors and are protected by intellectual‑property laws. Except for the limited licence granted in Section 2.1, these Terms do not grant you any rights in or to the Services or related intellectual property. You may not remove or alter any proprietary notices or labels.

5.2 Your Content. As between you and Sarmexa, you own the content you upload or provide through the Services. You grant us a non‑exclusive, worldwide licence to use, host, copy, transmit, display and otherwise process your content as necessary to provide the Services. We do not claim ownership of your content.

5.3 Feedback. If you provide suggestions, ideas or feedback about the Services, you grant Sarmexa a non‑exclusive, perpetual and royalty‑free licence to use that feedback for any purpose without compensation to you.
6 . Disclaimer of Warranties
The Services are provided “as is” and “as available” without warranties of any kind. To the fullest extent permitted by law, Sarmexa disclaims all warranties, whether express, implied or statutory, including any warranties of merchantability, fitness for a particular purpose, accuracy, quiet enjoyment and non‑infringement. We do not warrant that the Services will be uninterrupted, error‑free or free of harmful components, or that any data you store within the Services will be secure or not otherwise lost or damaged.
7 . Limitation of Liability and Indemnification
7.1 Limitation of Liability. Our total liability to you for any claims arising out of these Terms or your use of the Services is limited to the amount you paid to us for Services in the three (3) months preceding the event giving rise to the claim. If you only use the free Services, our aggregate liability is limited to one hundred U.S. dollars (US $100). To the maximum extent permitted by law, Sarmexa will not be liable for any indirect, incidental, consequential, special or punitive damages, or for any loss of profits, revenue, data or goodwill, even if advised of the possibility of such damages. These limitations apply to any cause of action, whether in contract, tort (including negligence), strict liability or otherwise.

7.2 Indemnification. You agree to defend, indemnify and hold Sarmexa, its affiliates, officers, directors, employees and agents harmless from and against any claims, damages, losses, liabilities, costs and expenses (including reasonable attorneys’ fees) arising out of or in connection with:
– your content or your use of or reliance on information or data supplied by you, your employees, agents or customers;
– your breach of these Terms or any applicable law;
– the wrongful use or possession of any Sarmexa or HighLevel property by you, your employees, agents or customers;
– any negligence or wilful misconduct by you, your employees, agents or customers;
– misrepresentations by you, your employees, agents or customers; and
– any claims arising from your communications or interactions with your customers through the Services, including the origination or content of SMS/MMS messages, email or other communications.
8 . Term and Termination
8.1 Term. These Terms remain in full force and effect while you maintain an account with Sarmexa. Sections of these Terms that by their nature should survive termination (e.g., intellectual property, limitation of liability, indemnification and dispute resolution) will continue to apply after termination.

8.2 Termination by Sarmexa. We may suspend or terminate your access to the Services for any reason, including violation of these Terms, failure to pay fees, fraudulent or illegal activity or inactivity for ninety (90) days, with or without notice. Sarmexa is not liable to you or any third party for any damages arising from such termination.

8.3 Termination by You. You may terminate your account at any time by contacting us. Upon termination you must cease all use of the Services. If you obtained access to the Services through a third party (e.g., another reseller), you must contact that party regarding termination.

8.4 Force Majeure. Sarmexa will not be liable for any delay or failure to perform due to events beyond our reasonable control, including acts of God, labour disputes, war, fire, accidents, pandemics, government actions or failures of telecommunications providers.
9 . Applicable Law and Dispute Resolution
These Terms and any dispute or claim arising out of or relating to them or the Services will be governed by the laws of England and Wales, without regard to its conflict‑of‑law rules. You and Sarmexa agree that any dispute arising under these Terms shall be resolved through binding individual arbitration conducted in London, United Kingdom, under the rules of a recognised arbitration body. All claims must be brought on an individual basis and not as part of a class or representative action. If arbitration is not enforceable in your jurisdiction, you agree to submit to the exclusive jurisdiction of the courts of England and Wales.
10 . Changes to These Terms
We may update these Terms at any time. When we make changes, we will post the updated Terms on our website or within the Services. Changes will become effective upon posting. Your continued use of the Services after any changes constitutes your acceptance of the updated Terms.
11 . Miscellaneous
11.1 Assignment. You may not assign these Terms or any rights or obligations under them without our prior written consent. We may assign these Terms without restriction.

11.2 Entire Agreement. These Terms, together with our Privacy Policy and any additional agreements you enter into with Sarmexa, constitute the entire agreement between you and Sarmexa relating to the Services and supersede all prior and contemporaneous agreements.

11.3 Severability and Waiver. If any provision of these Terms is held to be invalid or unenforceable, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect. Our failure to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision.

11.4 Notices. Notices to Sarmexa must be sent to the contact details provided in the Privacy Policy. Notices to you may be sent to the email address associated with your account.



12 . Contact Information
If you have any questions about these Terms, please contact us:

Sarmexa Limited
Registered Office: Off no.9, 7 Havelock Pl, Harrow, London, UK HA1 1LJ
Email: support@sarmexa.com
Telephone: +44 7823853771